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The question is this: I'm seeking someone or something to validate my naive and nascent understanding of a seemingly complex and somewhat opaque host of concepts and patterns that the industry leverages for delivering ads. A list of terms and an acronyms is far, far away from an understanding of how things work or work together optimally.

Maybe most people just use dfp but I'm guessing that a number of publishing oriented startups and new businesses are having to learn and grapple with this stuff - was hoping to learn a bit from the collective




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