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The extra profit from pre-emptive upgrades is probably cancelled out by the increased cost of warranty repairs. Repairs get more complicated, more costly, and more consumers end up having their devices swapped out where previously individual parts could have been replaced.

I think it's more so a side-effect of the relentless push for smaller, thinner devices.

That aligns with the priorities of most consumers. The average consumer is not going to upgrade their hardware — at least, not themselves — but they do want a sleek, slim design.




>The extra profit from pre-emptive upgrades is probably cancelled out by the increased cost of warranty repairs.

This is exactly the calculation apple has done; they now deem RAM to be reliable enough to not have a significant impact on warranty claim expenses. This is why they did not solder the (much less mature tech) SSD.

>I think it's more so a side-effect of the relentless push for smaller, thinner devices.

I think this is naive, personally. The extra 3d space of a RAM module on a laptop is minute. The size is a nice bonus. Also i'd bet a very significant chunk of macbook Pro owners upgraded their RAM.


I don't think the 1-yr warranty claim rate is a needle-moving issue. Quality isn't it that bad. And extended warranties more than pay for themselves. The upgrade price for RAM basically includes the cost of repair and some extra room.




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