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The point of an MVP, as I understand it, is to determine if people want your idea enough that they try to get some value out of it. All the bells, whistles, and automation you could add to make it a less broken experience are a complete waste if you don't have people to use it.

The nearly hyperbolic (but unfortunately all too real) history of Webvan[1] is why MVP is important. They spent over a billion setting up oodles of infrastructure for a service that they assumed people would want... turns out they didn't (at that price point, at that time).

Had they spent a few thousand up front to roll it out in one town as an MVP, they might have failed fast enough to live to fight another day.

[1] http://en.wikipedia.org/wiki/Webvan

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