I might be splitting hairs in here. So if you're in a rush please feel free to skip this question. I just need to let it out.
When I heard the phrase "Customer Development" first, I thought that it's some sort of technique of "developing" customers, i.e. changing, converting existing people's behaviours into those that you need for your business, akin to "software development".
I quickly discovered that it's actually a development of your understanding of customers' needs, or as Wikipedia puts it:
"The concept details a scientific approach that can be applied by startups and entrepreneurs to improve their products’ success by developing a better understanding of their consumers."
Yet when I encounter this phrase in text anywhere I have to make this conscious effort to go from initial understanding of it to the right one.
Admittedly English is not my native language (although I've been living in an English-speaking country for few years now) and this could've influenced the problem.
Although I wonder: does it sound a bit strange to any of you or you have no problems with it, no cognitive frictions, so to speak?