If you have a "simple" package, i.e., Python-only, and no namespace fanciness, find a setup.py from a package you use, copy it, scan and rewrite it, and you are probably good to go.
- Namespace packages. This is where you have one package that provides, say, mypackageset.thing1, and another package that provides mypackageset.thing2. If you really want to have a "brand" with many packages in it, just name it mypackageset_thing1 and save yourself a headache.
- If you have important non-.py files (e.g., templates) in your package, you'll have to learn package_data (http://docs.python.org/2/distutils/setupscript.html#installi...) and maybe MANIFEST.in. These are annoying, and you won't notice when you install from a checkout or with "pip install -e". You might need to study up more on this thing in particular (or just poke around until it works).
- Some people use requirements.txt instead of install_requires inside setup.py now. I often use both – but with install_requires just for the absolute minimum of what might be required.