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Ayo from Hipmob here. Apps like Pair serve a specific niche in that their private/undistracted, and in addition using an app format as well as data (rather than pure sms) allows you to do more interesting things (Pair for example has shared sketches, video chat and the "thumbkiss"). Our specific goal at Hipmob was to release something lots of developers can play with, that's pretty simple, so they could get comfortable writing chat/messaging apps with our libraries.

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