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Enterprise needs to wake up as a matter of sustaining their advantage, otherwise a startup like Airbnb can eat them for lunch. With social media the market can shift dramatically towards any service that can deliver superior value to customers. So in my view Enterprises are driven much more by fear than any inherent need to serve better. Whatever the case may be, it does open up opportunities galore for astute startups, that have patience to deal with Enterprise quirks.

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