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Surely a fresher word than "iconic" exists to describe Twinkies. I'd suggest "Beloved", but that sounds only a little better than "iconic" when it's said out loud.

"Iconic" is the "robust" of the 2010s, doomed to look and sound dated, like the music and fashion of the 1980s.

"Culturally Idiomatic"?

I suggest "infamous".

'Fresher' & 'Twinkies' is an oxymoron.

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