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I've been preparing for this Kickstarter campaign for six months. I'm doing it because I'm truly passionate about fixing a very broken retail/apparel manufacturing model that hasn't changed much in 50 years. I think there is a truly better way to make and sell the best men's clothes, and that is why I'm building this company. Kickstarter happens to be an incredibly efficient way to gain the resources required to continue down this path.

Out of curiosity, what were you focusing on during that period? Also whats your background - retail or IT?

My background is in technology. I've built a few software companies. I focused on understanding the manufacturing process, designing the first line, sourcing materials, finding partners, working on fit, thinking about how to market the company in the future, etc. All the things you'd expect. It has been incredibly fun.

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