Author here. I appreciate both your perspectives; not all writing can be for everyone, of course. As it happens I'm in the middle of writing a very long essay in a much more restrained style and decided to kick out this as a fun blog post to take a break. It's nice to see some people are enjoying it. At the same time I understand why you may not, as well.
Truthfully, the whole post is really just two points: think hard about your business, then be honest with what you know. But sometimes writing about antelopes is fun too.
Dan, we'd love your support. We're sizing for small to extra large on this first run with a couple fits/micro-sizes, including one specifically for the Governator and the tall/lean, which are typically overlooked by apparel companies.
I appreciate it. I'm rooting for you guys, even if I have a funny way of showing it. And if it turns out your T-shirts are not for people built like the Governator, please let me know - I will hop on your bandwagon faster than the aforementioned antelope.