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Lets be frank kickstarter sort of really blows up in the face of many VC's and traditional investors. Watching a project you would never fund get super successful and go on to do profit especially in order of millions(in case of Pebble watch) can be very frustrating for a VC/investor.

Its like watching a rebel guy you didn't like and thought will never to well, go to work for the guy you hate and then both do amazingly well.

Besides this whole model of skipping a VC/investor to go directly to customers and then make super profits is a disruptive trend for investors.




"Besides this whole model of skipping a VC/investor to go directly to customers and then make super profits is a disruptive trend for investors."

Having customers pre-order a product and pay directly for it isn't exactly disruptive.


> Having customers pre-order a product and pay directly for it isn't exactly disruptive.

Is it sustainable for tangible goods businesses? Generally, campaigns don't sell full pre-orders, they sell deeply discounted preorders. Unless there is some major, major margin built in there.... I mean, I'm looking at Pebble's kickstarter, and all but the first level give you 1 or more watches. Considering that the first run is the most expensive (by a wiiiiide margin, getting the tools made, setting up QA, etc), I wonder what Pebble's books are going to look like once all the preorders are filled?


I think Kickstarter's innovation is in building a brand that people/press know and trust, their design of forcing time constraints, and the ability to add demand for an offering. My money is that they continue amping up social features to allow more gamified sharing and the like which will only increase the attractiveness of their proposition.


Heh if I could, I would be shorting kick starter stock.

This is like the sales pitches pre-real estate collapse. "The markets have steadily risen at 5-10% so its safe to take a 4.5-8% variable interest mortgage!"

Then things go wrong.

I lose my bet if KS can dodge a hit to their reputation, by ensuring that their system doesn't get gamed or become a target for cons.

Edit: Incidentally the reason VCs and others don't invest in some ideas is because of ticket size of the initial investment and final ability to knock it out of the park. (the 9 in 10 fail, but the 10th is Google rule)

So VCs are never going to be worried about losing out on KS projects except very rarely.

On the other hand, I know that I can create a sales pitch for a vapor ware product which sounds good enough to at least get some funding, and use that to create more believable KS pitches.

Speculation of course - I assume that this is something KS has worked on.


> go on to do profit especially in order of millions(in case of Pebble watch) can be very frustrating for a VC/investor.

It probably depends on the VC/investor -- the hands-off investor it not bummed because these guys are learning manufacturing. That's expensive. The Pebble guys had a working prototype and expected to ship production Pebbles in September of this year; they're not even in production runs yet. Not getting down on them, just pointing out the not-so-obvious: manufacturing is really hard to get right.


the idea is to cut-out the traditional investors - if a product is good enough to be crowd-funded is the VC really necessary? Are you upset that the 'rebel guy' is doing what he want's to do and only has to give an initial cut to kickstarter instead of a recurring cut/part ownership to the VC?




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