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I agree, the article might not be the best critique ever but I think there is a need to rise some noise about Kickstarter, not because I hate it or whatever, but because it made noise and now people are using it in the wrong way so to educate it's users we must give a strong, clear message of how to use it. And it should be a message both for founders and backers.

What I get from the article is that this guys had an idea and 24 hours later they created the Kickstarter. This is partly wrong, what is totally wrong is people supporting them(please note this is just my opinion) because you can find everywhere cheap shirts, even good ones. There a huge market about it what would make you think that some random guy can do better? Just because they say so? If this would make any money companies would have already adopted this.

When approaching Kickstarter I think one(with an idea or a prototype) should make it clear what he wants to achieve without the "I will make the best at the lowest price" attitude. Remember the users that backing the project it's a donation with a possible gift and not a preorder. Also you should have thought about it more than 1 day. The day you realize that you can't maintain your promises your reputation might end up destroyed.

I think that it's important that we use Kickstarter the correct way because we risk ruining it, when too many people will realize that they will not get what they paid for people will not use it any more, resulting a bad reputation for kickstarter and therefore other projects that might be worth checking.

I've been preparing for this Kickstarter campaign for six months. I'm doing it because I'm truly passionate about fixing a very broken retail/apparel manufacturing model that hasn't changed much in 50 years. I think there is a truly better way to make and sell the best men's clothes, and that is why I'm building this company. Kickstarter happens to be an incredibly efficient way to gain the resources required to continue down this path.

Out of curiosity, what were you focusing on during that period? Also whats your background - retail or IT?

My background is in technology. I've built a few software companies. I focused on understanding the manufacturing process, designing the first line, sourcing materials, finding partners, working on fit, thinking about how to market the company in the future, etc. All the things you'd expect. It has been incredibly fun.

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