| ||Ask HN: Offline Marketing Strategy For Smart Phone Apps?|
2 points by khetarpal 1890 days ago | hide | past | web | favorite | 7 comments |
|I'm building an app which helps golfers network with each other and pairs them up for Tee times. I'm having hard time coming up with suitable marketing approach. With my customer development hat on, I'm thinking about approaching golf courses, and having them push this to their club members. The challenge is for a given golf course say 500 members / month - with 30% of them using iOS and 10% (optimistic scenario) initial interest - I'm already down to 15 members / month. Ideally with infinite resources - I would support all smart phones, and cover multiple golf courses in a city. But with given resources and time, I need to focus on best way to take-off. I can't be the only one trying to use offline marketing for building customer base.|
How did four-squre get their first 1000 users. Did they collaborate with the businesses from the get go?
What are your experiences for building a smart phone app which required offline marketing? How did you get your first 1000 users? Any advice would be greatly appreciated.
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