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They discuss inflation more and talk about a lot of other stuff in the longer version of this story.


One interesting thing they didn't include in the short version for Morning Edition was that Coke experimented with the idea of something called the Single Coin Plan to resolve the nickels-only vending machine problem by leaving every ninth bottle in the vending machine empty. If you got the empty bottle when you paid, tough luck. On average this increased the price by .625 cents. Clever idea but I think they realized this would just infuriate their customers.

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