I'm quite surprised this happened. I recently used their services in NYC for the first time. There was a lot they could have done to increase growth for their service and to optimize for revenue. I would have paid money for the service (and I rarely pay for any services), but alas, I don't think they're able to do that.
It is possible that their price tests just didn't yield a very high margin for them, which is essential in these AirBnB type of companies.