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mtgx 518 days ago | link | parent

Basing dollars on gold is most definitely the reason why the price stayed the same, and why it started rapidly rising afterwards.

tptacek 518 days ago | link

Except that if you actually look into the story that's almost definitely not what happened. The operators of Coke were dismissive of bottling and sold unrestricted bottling rights for a pittance, then, to keep prices down to prevent themselves from getting squeezed on the value chain by bottlers, they launched a nationwide advertising campaign to fix the price at a nickel, and finally their sales shifted from fountains to vending machines during at time at which a nickel was the only viable price point for the vending machine technology we had.


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