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I'm going to go out on a limb here and assume that the primary materials cost for Coke over this time period is sugar.

There are other costs (production, distribution) but over that time period, those were benefiting from decreased cost through industrialization, etc.

This link gives a history of the sugar price (only back until 1912): http://www.tradingeconomics.com/commodity/sugar

Basically, sugar did not increase in price over that time span - except for a dramatic spike around world war I and relatively minor fluctuations.

That spike put Pepsi into bankruptcy, the company was sold at auction, reorganized, and after the great depression started selling a DOUBLE-SIZE (12oz) bottle for ... wait for it... $0.05).


I wonder how much of the cost of Coke was materials cost, and how much logistics and mark up for the retailer.

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