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Perhaps they shrunk the size of the product to match? I know Hershey resized their chocolate bars to keep the price paid per bar constant for a while.



This was covered by the story. They didn't do that. In fact, they made efforts to discourage individual shops from doing it.

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Hence why the 4-lb. bag of sugar seems to have become the norm around where I live, and what used to be a pound of coffee in a can is now around 11 oz.

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And a pint of Haagen-Dazs ice cream is slightly less than a pint.

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Maybe they are using metric units like 500ml?

A (UK Imperial) pint is 568ml. I don't know what a US Customary pint is. (Fun fact: UK and US customary/imperial units aren't the same! Every country used to have it's own system. That's why the metric system was invented)

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No, they're just being cheap. A pint of Ben & Jerry's is still a pint.

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a US pint is like 450ml.

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Wikipedia tells me it's 473ml. God I hate the imperial systems

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This was covered in the podcast, if you'd listened to it. They didn't.

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And the appearance of "59oz" half-gallons of orange juice.

And the disappearance of "20% more free!" in your bag of chips, after 10 years of that "temporary" bonus.

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Interesting. I always assumed the cost of the actual product for things like this was next-to-nothing, with marketing/profit/administration/distribution making up the vast majority - thus making portion sizes basically irrelevant.

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Depends on the product. For coke that's probably true. But cocoa beans are getting more expensive since demand is up, and supply isn't changing much.

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Cost is nothing, but with a smaller portion size, demand can be forced up.

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