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This dev is 100% right. Games as a service are probably a more sustainable way to go than a $1 sale and you're done. Most great businesses survive on repeat business - Apple customers tend to buy multiple iphones, ipods, ipads, and macs. Microsoft customers tend to buy multiple PCs or copies of Windows and Office. Google customers tend to keep buying ads and users tend to keep clicking them.

A single sale, whether its $1 or $50 means you have to keep making new things to make more sales, vs. a service where you get paid in microtransactions or subscriptions or both allows you to keep selling to existing customers. The LTV is probably higher per customer and it's cheaper because you don't have to keep advertising or advertise as much to get the next sale from an existing customer.




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