I agree it doesn't feel "hacker-ish" per se, but despite the name, Hacker News has a broader following that includes startup people, i.e. the business counterparts of hackers (roles often shared by the same person). The core interest for them is in creating useful things that ultimately must generate revenue for sustainability. Online advertising, as superficially repulsive as it is, is a significant model for doing so.
Also, like most people, Hacker News readers are interested in individual-focused stories.
> The year-over-year growth of TBFA had been extraordinary until this 2012 Black Friday because of a Google penalty. (Yes, I tried removing bad links, uploaded a disavow list, apologized and then resubmitted the site for reconsideration, but I have a feeling Google is putting off the reconsideration until they know it's too late for me this year... I submitted the reconsideration request on Oct 19th and followed up again on Oct 31, but still have not heard a word from Google.) This year, organic traffic is down 95% due to the penalty. It doesn't help either that Yahoo/Bing decided to globally deindex almost any site that had the words "Black Friday" in its domain name too.
It sounds like he was making good money until this year, and now he's scrambling to get reconsidered by Google after they penalized his site. I wish him luck.
While I find the post informative, I am extremely disappointed by his methods.
More can be found on Reddit: http://www.reddit.com/r/IAmA/comments/12wyk7/i_run_a_black_f...
wouldnt a month long seo engagement working for someone with real products and/or content pay similarly and would have the bonus of not being completely without redeeming value?
it's not some across the board black friday penalty either, as four of his competitors rank above him for the terms in his url despite him being the only one that's using g+; https://encrypted.google.com/search?hl=en&q=thanksgiving...
Actually, this year my ads are making me more money per visitor than last year, so the opposite of what you say is true.
~ Scott [ owner of thanksgivingblackfridayads(.)com ]
Still, a great and inspiring story of how to leverage certain ideas to strike it big. Makes me wonder though if affiliate marketing blackfriday deals would've resulted in bigger numbers than adsense.
I'd love to do more of this Adsense and affiliate marketing stuff in the non-November months. My day job keeps me pretty busy though.
Doing affiliate links did make some good $, but really, the revenue from Adsense is where I make most of it.