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I used to work for Sony in TV Product Planning and the Business Development for TV platforms in Europe.

> Why is nobody attacking this space with any gusto? Boxee, Roku, Apple TV, Google TV, YouView, Windows MCE and various no-hope proprietary platforms (Samsung - you'll never build a platform anyone wants to build on. Please give up).

It is hard. Smart isn't what people really want from TVs. They want content (games may be a exception but games consoles have that mostly covered for now). The interaction is too indirect (opposite of touchscreen) and the TV screen is shared with everyone in the room making even less suitable for interaction.

To be an interesting content platform you need real scale so Samsung should be interesting as they probably sell 20-30% (haven't been following recently) of TVs globally. If you have compelling content it makes massive sense if you have a working revenue model. If you don't have strong content I wouldn't both.

> Will someone sort this out? We need a decent open Smart TV ecosystem.

No we need (fairly) dumb TVs able to play various sorts of local and internet content streams with standardised interfaces allowing content selection on tablet devices. DLNA/UPNP has the local network side quite well covered but the TV companies fed up of their zero margin business are trying to get some revenue on the content side and it a complex massive job getting good local content available globally.




Maybe I'm abusing the term 'Smart TV' but what I mean in the short term is something fairly close to your last paragraph BUT with some way for 3rd parties to innovate on the platform.

Your argument largely consists of 'people don't want that' or 'it's the wrong format' which sounds suspiciously like how people described smart-phones pre-Apple.

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Why would anyone want information services or casual games (apart from those to be played with others in the room) on the big screen rather than the phone/tablet?

In the pre-iPhone case there were lots of people wanting information services on phones (on the move especially) and people trying to provide solutions greatly limited by available technology and bandwidth prices (no wifi on phones at the time either). People were trying to read books off phones, listen to music and do many things including some apps even when the capabilities were extremely limited.

Its really not a people don't want argument but TV prolonged screen interactions don't generally fit into people's lives except in a very few narrow scenarios watching, sharing and showing content. In all these cases controlling with a smart controller and interacting offscreen really works better than indirectly manipulating a bigscreen GUI.

If we imagine a TV with unlimited computing power what would it be used for? Well it would replace games consoles. It would offer smarter ways to find content (but the availability of content is probably at least as important) and better search isn't generally a game changer in this market.

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