Since "The next big thing" column is in green, I expected that to be the primary section, but then because it was smaller, moved to the right section.
Overall, I prefer blogs to have the more traditional feel.
focus Oh look, a big picture on the right.
down I wonder what that picture is about.
left and up Hey! Another picture!
down Part of another picture!
left and up What are these little things on the left? Meh, too small to my eye which have just scanned big pictures and headlines. Ignore.
weird left to right diagonal thing between 2nd and 3rd column as I scroll down
By throwing the big stuff on the right, we're also making people who jump into the site for the big stuff move their eyes across the content, which might prompt a click.
We've thought very hard about who our site is designed for and the path their eyes will take. The column hierarchy is designed for different groups of people looking for different content.
Also, scrolling seems to lag pretty badly when new content is loading. Using Chrome on a 2011 13" MacBook Pro. Tried InfinityJS? http://airbnb.github.com/infinity/
We're working on it, though, and aren't happy to be content with it just yet. My goal is to be able to achieve smooth scrolling on low-end hardware, and while we're admittedly not there yet, we're gunning for it.
I too, do not like this trend. Does the average consumer (statistically)?
Our analytics and testing have indicated that there's a direct correlation between how visual (versus textual) our presentation is and how well it performs. Personally, I prefer a much more linear and text-heavy presentation (I spend all day on HN!), but our core audience is apparently different from me. Over the past couple of years, our audience has grown to be much more general and less tech-oriented (as I'm sure many HN readers have noticed), and the new design was done with that in mind.
I didn't like it at first, but it's grown on me. The article pages are much more "traditional" in terms of presentation, as well, which helps (and yes, I know you can't see them right now; sorry!)
At the end of the day, advertising pays the bills, so we have to figure out the right balance there. Initial feedback from our advertising partners has been very good, though, and we'll be watching it closely, because...well, we like being able to pay rent. :)
We went the fluid route to try to accommodate as many screens/devices/orientations as possible without wasting a ton of space; a more rigid design is definitely sharper (and frankly, would be easier to produce), but we're gunning for a design that works on just about any screen size or aspect ratio, and found that rigid designs weren't cutting it.
Totally fair if you don't like, it, though. What would be the first thing you'd change?
(I don't lead design, so it's not my call; I'm just curious)
Speaking to the redesign… I agree with what others have said… what am I supposed to look at? Everything on the page is calling my attention. When I scroll up and down, I'm not sure if I missed a box. It also seems that the page should be flipped, larger squares on the left, smaller on the right.
In contrast with the current design, when I scroll down, I immediately know if I missed a post when I visited 2 hours ago.
To be honest, if your traffic/engagement numbers go up, who the hell cares :)
Is it often referred to as "adaptive design", I've only heard it as "Responsive Redesign". Is there a difference between the two in any way? I doubt so, but I just figured I would ask so I don't miss something with the lingo...
Also, for the record, my mom actually has an iPhone 5 and I only have an iPhone 4. ;) Ha
Adaptive layout, though, is arguably better for readability. Optimal readability involves having control of the line-length of a body of text, which can be achieved with adaptive layout. In the case of liquid layout, line-length varies wildly over every width change, which is sub-optimal readability-wise.
This iteration is a ground-up custom build rather than an iteration on Wordpress, so we're being conservative with our testing. It won't be that way for too long.
It's been a fun build, so we're looking forward to that. :)
I'm all for responsive but readable is good too.
And just a couple of clicks have caused redirect loop.
We're working on minimizing reflows and improving the speed of any given reflow, as well. It's not where we want it to be yet, especially on lower-spec hardware.
Thanks for the feedback!
...oh, oh, you mean the redesign. Yeah, that too.
Is this an error?