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Presumably after they show some signs of actually shipping the thing.

Yes, yes, I'm a curmudgeony and perennial Kickstarter skeptic - but what other stance can you take when a team that has never shipped any consumer electronics before promise to ship a profoundly game-changing piece of hardware on an extraordinarily aggressive schedule, at a shockingly low price?

The price is realistic: http://www.isuppli.com/Teardowns/News/pages/Low-End-Google-N... gives a BOM cost for the Ouya sans controller at around $75. Add a year's worth of deflation, and it should be around $50. No, they're not making any profit at $99, but they hope to make that up on game sales and later sales to those who missed the Kickstarter. The point is that they're not losing money. A normal manufacturer would have to spend millions in advertising to get the exposure Ouya did.

The only thing that's hard about the schedule is that they're a new manufacturer and need to build relationships with all of their suppliers. NVidia would have given them a reference design that they could almost use unchanged.

I was under the impression that they have in fact shipped consumer hardware (nothing especially elaborate -- I think they do bluetooth speakers for iPod/iPhone).

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