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I think that spending 9 months on a naming problem and coming up with a name that is still not very good at all is indicative of the real problem which is that you guys need to look for outside help on this one from someone who has the expertise to actually execute well in this area.

If you had done this originally, this blog post would never have been written, but you would have had a superior name to learndotdotcom 8+ months ago.

I know it may look bad to change your name again, but thinking long term, this confusion around this name is going to impact your organisation in ways that you can't even measure so if it is at all an option at this case I would strongly recommend pursuing an alternate path.

Sometimes its cheaper to do things the expensive way.




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