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Facebook users may well NEED their stories filtered, but in most cases they don't realise it. The expectation is that FB operates like a newsgroup or a web-forum, where every post appears in the feed.

By keeping the filtering process opaque, FB have concealed the value of what they do, so users don't appreciate it. Now, they are fiddling with the unwanted, secret algorithm in a way that benefits them and hurts users - not a good long term strategy.

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