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An 'ad' isn't the only activity Starbucks would post. We're in a less traditional paradigm here. Starbucks can do ad-hoc market research, community building, announce products... Lots of things. Some of the other commenters build on this further through competitive analysis and predictive modeling. Over the next few years we'll see this go further as they better understand the cooperative nature of brands and likes.

They are already doing these things.

As long as they can't deliver "suggestions to my question" then they haven't really done anything other than given me a more targeted add.

But targeted is sub-optimale compared to the feedback mechanism that's build into google intent based advertising.

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