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So is it just matznerd.com and natmobi.com who's domains I need to add to my blacklist?

Because those sorts of words are exactly what _every_ spammer uses to justify their behaviour. (including, hilariously, such beautiful grammar constructs as "… trying to help wanting people connect with a …")

It's spam, no question about it. If I get it from you I'll probably just ignore it, but if I'm in a bad mood or looking for timewasting activities, I'll report it to gmail/rbl/mailchimp/campaignmonitor/your isp - mostly for the lulz, but partly because I feel I owe some of my time to occasionally trying to slow the inevitable slide down the tragedy of the commons that the internet has been on since the eternal September…

I'm not going around advocating doing this, I was just pointing out that AirBnB used this technique to acquire it's first users...

You didn't just point out what they did, you said "I don't see the harm". That is a judgement about what they did.

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