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Well, it is actually almost 2013 :P

On a serious note, I think this is more of a marketing gimmick than a tech issue. Also like having very limited quantities and proclaiming "we're sold out". Not saying that is the case here though.

I think so too. AFAIK Google's computing infrastructure is such that if performance issues arise on anything critical enough they just can shove more and more servers and bandwidth into the mix and expand capacity elastically

Plus it's amazing marketing to be "selling out" of your product.

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