I like the story, I like the website - it's pretty. You don't see so many long-form websites. And based on the principle that improvement happens in discernable, incremental steps forward - the new name is much better than the old one. But what do they do? They're selling the sizzle, but to get to the steak, you've got to sign up - estimate the number of 'learners' you might create, and so on. This sounds more critical than it's meant to be. But what do they do?