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Shameless plug of my own take on this: http://messymatters.com/nominology

Sam Stokes (Rapportive co-founder) called it his "favourite post on naming things". :)

Ooh, and Sam's coworker called it "absolutely brilliant". I might be reaching now.

Dreeves~ Loved the post myself! Thank you for sharing. I at times wonder about my startup name, but your criteria laid out does help rationalize a decision. Still am curious about names with numbers...37signals, or 86..

How would you rate Learndot based on that scale?

Great question! Let's see...

EVOC: green, especially with the cute tagline, "learning, period"

BREV: green or yellow; slightly shorter than wikipedia

GREP: green; perfectly greppable

GOOG: green; perfectly googlable

PRON: green; perfectly pronounceable

SPEL: yellow or red, given the confusion with "learn dot dot com"

VERB: yellow; the verbification isn't obvious but probably verbable

So all in all I think it's a good name!

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