A much better tactic would be to have a site that's up, responsive and presents a simple, joyful order process. That would win evangelists. People could point to the Nexus 4 launch and say, "Look everybody! When Google launches a phone, they do it right. It was a painless, awesome experience."
That is the complete opposite of the Nexus 4 launch we experienced today. Google bungled it big time (and I say that both as a consumer as well as an owner of Google stock).