Google should do much better at communicating the situation. When will the phone be available for ordering, how many units are in stock, etc. How about providing some information about when the next batch is coming? The way they've handled this is a disgrace. If there was any comparable product in a comparable price I would not be buying Google.
EDIT: Are all those people saying that if you keep refreshing you'll get to buy it just part of a DDoS attack on the store?
I hope the phone works better than the store. :-(