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It should be acknowledged however that today for most people some commercial entities are "friends". If a small publisher I like publishes new books, my favorite sport team has some important news, etc., I'd like to know about it, and Facebook slowly became the best facilitator of such "friendships". I think it is somewhat different from normal advertising, and was slowly transforming the perceptions of the commercial entities themselves.

But now, FB has strated breaking that model, differntiating between human friends and the other (paying) kind.




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