Agreed. It sounds whiny coming from Cuban, but imagine you're a small business owner who relies on your Facebook page to communicate with your fans. You put a lot of time and money into gaining those fans organically, and now Facebook is essentially holding them hostage. What was that little blurb that Facebook used to have on their sign-on page? "It's free and it always will be." Hmmm. Don't promise a free service and then reneg. Perhaps businesses wouldn't have been so eager to get on Facebook if they knew that access to their fans would come at a steep price.