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I've commented about the Shark Tank 5% before [1]; I believe it's quite reasonable, why don't you?

Have you seen Dragon's Den (UK)? I saw Shark Tank first and thought it was great but the more hardline Dragon's Den grew on me and I believe I learned much more from it.

[1] http://news.ycombinator.com/item?id=3948913




Oh hell yeah. I'd give up 5% for the exposure (under the right circumstances and with the right business/product) the marketing alone is worth it.

I think this process skews the risk/reward relationship found in typical investments because the companies they invest in get 3-10 minutes of advertising. I'm sometimes surprised they don't do more deals at lower valuations on that alone.

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