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The problem is that you got that reach before for free. It's the change that's upset people. If Twitter started charging companies for tweeting there would be a similar backlash.

People feel betrayed by a company desperate for new revenue.

Yeah, very true. That makes much more sense why people are upset. However, I still think they should just take a step back and just look at the cost of more "traditional" alternatives that, what it seems like, are never even questioned for their price to value ratio. An extreme example would be how the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad [1].

[1] http://www.socialsyntax.net/2012/02/facebook-trumped-super-b...

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