It's sad that this exists (or has to), but I'm glad it does. I recently bought a Vizio ultrabook, which is a "Windows Signature" laptop. No crapware, trialware, bloat, etc. It came with a stripped down version of Office, Microsoft Security Essentials and Skype (which I guess could count as bloat, but I don't care).
Vizio seems to get it. A sleek industrial design. Well priced. And Windows Signature. It's hard to believe that OEMs have trouble grasping this given that Apple has done it for years.