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Depends if jury believes putting down deposit is "buying" or not.

Tesla has an online reservation system (https://www.teslamotors.com/own). From http://automotivedigest.com/2012/10/dealers-annoyed-with-tes... :

> Tesla’s stores are a bit dif­fer­ent – essen­tially show­rooms to gain con­sumer inter­est and edu­ca­tion. For those impressed and want­ing to buy, they’re directed to a com­puter to make their deposit and place their order.

Tesla here is clearly navigating on purpose through a gray area in which the customer is technically not buying anything from the show room.

gray areas are what make epic court cases. If it was cut and dried one side or the other would settle.

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