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I don't quite understand why a site like reddit would have "editorial pressure" from advertisers. If anything it should be the other way around.



What? A post get promoted 'My experience with AT&T sucks, they're terrible and here's why'. AT&T's marketing department makes a call, and says 'we'll pull our advertising spend if you don't pull that item'. Suddenly reddit has to make a call between having the cash they require to stay afloat, and staying true to their users.

That being said, I think there's a better compromise for the ad block than what they're doing at the moment. I don't care whether the ad space shows a kitten or an ad for Maccas, so it may as well generate them money (and if a company pulls advertising, well, that sucks, but that's how it goes. Better than having no advertising at all.)


    Suddenly reddit has to make a call between having the 
    cash they require to stay afloat, and staying true to 
    their users.
but if reddit doesn't have that money now what difference does it make? if reddit has reddit gold and has advertising, don't they end up in a position where they're able to choose and turn away advertisers if they need to? unless turning away advertisers causes some sort of industry problem where companies are unwilling to work with reddit?


You burn bridges pretty fast doing that sort of thing.


The "big corps vs. the little guy consumers" notion is cute but I think the problem is more along the lines of very few advertisers wanting to be on a site with areas like /r/jailbait and /r/creepshots (or whatever took their place this week).


Oh, I think that's also a problem. I can't believe that, as a company, they put up with that for so long - I would have banned Jailbait from the start, especially once it started showing up on Google's front page results.

That being said, I'm sure there's a compromise. If Obama is prepared to associate himself with the website (and I would have said that was a fairly poor decision on the campaign's part, but it didn't end up being a problem), then I'm sure there are advertisers. A bigger problem I suspect, is that it draws an audience who simply do not click on ads.




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