This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like a pyramid marketing scheme.
There's huge demand for great writing, that's been made clear in the comments (and we see this every day at Scripted HQ).
There are millions of underemployed professionals in this country, thousands of whom are exceptional writers.
Scripted bridges the two, allowing businesses to get great writing (not just blog posts, also white papers, landing pages, status updates, case studies, and product descriptions) by someone who actually knows the industry.
I totally understand the skepticism surrounding ghostwriting, but it's not so different than hiring a PR agency or marketing firm. We're just making these services available to any business a la carte, and using a distributed workforce of real American professionals.
Where's the scheming in that?
How is an outsourced writer going to draw on someone else's experiences?
A blog written from real experience may be valuable. A blog pretending to be written from real experience is worse that worthless for the readers.
Maybe a better analogy is like a head chef and his souz-chefs. Our clients create the recipe, but our writers prepare the dish.
Yup. Which is why many of our clients give byline to our writers!