...what, you thought it was going to be magic? Like positioning a Clear Call To Action! on the top right side? Running a banner ad through the middle? Running contests with prizes worth half your marketing budget?
Note that the first subhead:
Click-through-rate on content positively correlates with open rate
is about as amazing as the discovery that caffeine is an aphrodisiac. You see, people are more likely to have sex while awake.