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Back in the 1900's and even before that electric cars were invented by several people. In 1916 some inventor called 'Woods' created the frist hybrid car. One reason for the decline of the electric car market was that the infrastructure eventually could not facilitate them. Read; hosting providers didn't support them. Another reason was they were slightly more expensive, especially when Herny Ford came along. Read; shared hosting is cheap. Another reason I have heard told is that electric cars had less parts that you could tinker with. It was more interesting to have a fuel car because you could use other car's parts and combine them, you could spend your weekend working on them. Electric cars just worked, or people didn't have the technical know-how to toy around with them. Read; non-techies don't know how to setup a Rails app. Assuming 'Ghost' is the new best thing, making the underlying technologie easy for non-techies is NOT the way to make it happen. The whole goal seems to be to make the UI easy and useful. You make the point that non-techies need to be able to set it up. You make the wrong assumption that they would need to touch code/servers to do this.

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