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why do we have to have an assumption that personalised means doing so in a negative way like enforcing a political affiliation? perhaps the engine can be clever enough to realise that some things like localised weather are a reasonable personalisation, whereas politics are more dangerous and should be less personalised.

it seems to me that both google and ddg have problems here, ddg in not personalising at all, and google in personalising things that really shouldn't be.

> ddg in not personalising at all

I think DDG has some personalization based on your location, for example if I search "weather" it shows me the weather near me.

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