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Here's my take on it:

VC money is drying up. Without VC money, your runway is short. It's now much more important to get a lot of users excited quickly.

The best way to do this online is with video, hands down.

So if you can't produce a reasonably good video, you are at a distinct disadvantage, and your company is much less likely to be successful.



It's definitely not to test people's communication skills. We just want to see what they're like.




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