As the Wall Street Journal confirmed in its own study, Google has been significantly altering its search results to highlight Obama-related results, but not Romney-related results (more on that later).
These Obama-related results are being inserted because obama is a magic keyword on Google. A magic keyword is a search that can transform the Google results of later searches.
Incredibly shady. Changing the results of later searches based on things I searched for in the past is the complete opposite of what I want a search engine to do.
Really? If I search for Python stuff, I want it to learn that I mean the language and not the animal. I want it to learn that when I type "Socrates", I mean the Greek philosopher and not my ex-Prime Minister.
Learning from the the user is all about changing the results based on past searches, and I think it can be very useful. Just not always.
If, on the other hand, Google accumulates history until you sink into a morass of similar results, it's clearly harmful.
> A Google spokesman said: "We aim to get users the best
> answers as fast as possible" using techniques such as
> examining "related searches." He said the goal for the
> feature is to provide better results in a situation
> where, for instance, a person who searches for "Harry
> Potter," and then for "Amazon," actually wants "Harry
> Potter" results from Amazon.com Inc. He said that the
> technique saves Google users time and provides better
> answers, but affects only about 0.3% of the searches the
> company conducts.
for instance, a person who searches for "Harry
Potter," and then for "Amazon," actually wants "Harry
Potter" results from Amazon.com Inc.
Google has been serving personalized results for a while now, but this is probably first time it attracted such widespread attention from media.