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I think this is just the start. They've figured out their stuff, got their product in good shape, got some paying customers. Obviously from here on, iterative improvement is a must but they'll probably be able to scale their marketing and hit more and more clients as they go. Maybe offer even more plans to bigger clients with more features, that kind of stuff.

100 customers = yes, people want this. Now it's onwards and upwards :)

Exactly. The key challenges for us now are:

- Expand to more platforms, to increase the total market we can hit.

- Improve the product to make it easier for the general market to understand. We are hitting early adopter types pretty well, but the majority struggle because it's a complex problem/product.

- Figure out how to scale the marketing (the really hard bit ;) )

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