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I work for a company that relied primarily on Google for it's source of revenue. About a year ago our traffic dramatically dropped because of a change in Google's algorithm. We always had plans to diversify our business but we never did. At the time it hit us hard, but we were able refocused our business. As a consequence our business is far healthier than it was in the past. Google is only a fraction of our traffic generation strategy, essentially we have a sustainable business model now.

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