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If searchers can't find what they're looking for on Google, they'll go elsewhere though. Before Google downranked sites like Nextag I seriously considered moving to a different search engine altogether because they were rendering it pretty much useless for any topic they'd got their claws into. I'd search for reviews or technical information on a netbook or some other consumer electronics and get page after page of nothing but useless "comparison shopping" and "vertical search" sites, none of which actually had any meaningful information on and all of which appeared to be automatically generated.

It's no wonder that Google cracked down; they were destroying its main service - search - in order to make a cheap buck for themselves by driving out useful results and driving searchers to turn to them in desperation.

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