It seems like NexTag, and maybe other sites, are complaining that they are getting less free traffic from google. Why do they think they are entitled to have as much free traffic as ever?
Towards the end, they say they are on their way to stop living in "Google's world" and the revised plan gives them "a shot at being a very healthy company," less dependent on Google. Well, great! So if they are able to do that, why involve regulators? They should have done that before!