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Very little; subscriptions add up fast. The only thing I can think of is if it was attached to something where I'm already spending more than $20/month - so maybe a service that would watch ebay (or in my case Yahoo auctions Japan) for things that I wanted and then buy them when they're cheap.

At work I'd try and convince employers to pay $20/month for an eclipse that didn't crash. Or managed IRC hosting (though hipchat pretty much fills that niche).

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